W/ OC Soluções Agency
Challenge
Brown-Forman Group sought to create a high-impact brand activation for the launch of their new John Walker drink.
The objective was to engage international travellers at Argentina International Airport, leveraging strategic placements and immersive experiences to drive brand awareness and trial.
The challenge was to design visually compelling assets that would stand out in a dynamic airport environment while maintaining the premium essence of the John Walker brand.
Solution
We developed a cohesive and visually striking campaign tailored to the high-traffic areas of the airport.
The creative approach focused on elegance, exclusivity, and brand storytelling, ensuring consistency across all touchpoints.
Duty-Free Activation: Designed point-of-sale materials for the Duty-Free area, capturing the attention of shoppers and reinforcing the brand’s presence.
Key deliverables included:
Main Airport Sticker: A bold, large-scale graphic displayed on the glass-front airport entrance, serving as a first point of engagement for travellers.
Airport Banners: Strategically placed banners across the terminal, ensuring visibility throughout key traveller pathways.
Branded Food Truck: A mobile tasting experience where passengers could sample the new John Walker drink, enhancing engagement and fostering direct consumer interaction.
Results
While specific performance metrics are unavailable, the campaign successfully achieved its core objectives:
Premium Brand Perception: The sophisticated design elements reinforced the exclusivity and prestige of John Walker, aligning with the expectations of global travelers.
Enhanced Brand Visibility: The large-scale graphics and placements ensured John Walker stood out in a busy international travel hub.
Increased Consumer Engagement: The interactive food truck experience provided direct brand interaction, encouraging trial and word-of-mouth marketing.
This campaign exemplifies the power of strategic design and experiential marketing in driving brand awareness within a high-traffic environment. By combining impactful visuals with immersive experiences, we helped Brown-Forman Group establish a compelling presence for John Walker at Argentina International Airport.