Challenge
For the last couple of years, I have worked with an Irish digital marketing agency, overseeing the design and implementation of creative campaigns that drive public awareness, education, and behavioural change for an Irish National Healthcare Authority.
Our work spanned across multiple programs, including vaccination campaigns, quitting smoking initiatives, sexual wellbeing, education about dementia, parenting & pregnancy awareness, and harm reduction strategies aimed at mitigating negative consequences associated with substance use.
By seamlessly integrating branding and digital strategy, we have transformed the way public health messages reach and engage communities, ultimately driving meaningful behaviour change nationally and widely.
Solution
By pooling our expertise, we greatly contributed to the transformation of these programs’ online presence and the creation of a unified digital ecosystem that improves outreach and engagement. Among our contributions are:
Industry Recognition:
Finalist – Best in Government & Not-for-Profit (2024, Measles & MMR)
Finalist – Best Conversion Strategy (2023, COVID-19 Vaccination Programme)
Impact-Driven Results Through Design & Strategy
Our creative expertise and data-driven digital strategies have delivered outstanding results:
| 313M+ | Impressions expanding brand reach on a massive scale |
| 82M+ | Video views engaging audiences with compelling visual storytelling |
| 1.8M+ | Clicks driving meaningful user actions and conversions |