Challenge
For the last couple of years, I have worked with a well-known Irish digital marketing agency looking after the main Irish National Healthcare System to design and implement creative campaigns that drive public awareness, education, and behavioural change.
Our work spans multiple programs, including vaccination campaigns, smoking cessation initiatives, sexual health awareness, dementia education, parenting & pregnancy awareness, and harm reduction strategies.
By seamlessly integrating branding and digital strategy, we have transformed the way public health messages reach and engage communities, ultimately driving meaningful behaviour change national widely.
2. Social Media Marketing & Management – Developing and executing platform-specific strategies.
Solution
By pooling our expertise, we greatly contributed to the transformation of these programs’ online presence and the creation of a unified digital ecosystem that improves outreach and engagement. Among our contributions are
1. Creative Direction & Branding – Establishing strong, recognisable campaign identities.
3. Campaign Activation & Management – Ensuring seamless rollout of large-scale public health campaigns.
Impact-Driven Results Through Design & Strategy
Our creative expertise and data-driven digital strategies have delivered outstanding results:
313M+
Impressions expanding brand reach on a massive scale
82M+
Video views engaging audiences with compelling visual storytelling
1.8M+
Clicks driving meaningful user actions and conversions
Industry Recognition:
Finalist – Best in Government & Not-for-Profit (2024, Measles & MMR)
Finalist – Best in Government & Not-for-Profit (2024, Measles & MMR)
Finalist – Best Conversion Strategy (2023, COVID-19 Vaccination Programme)