Branding
Agency / FF Design
Country / Brazil
Designers / Fabiano Ferreira and Jessica Andrade
Working in partnership with Jessica Andrade, we had the opportunity to work on the visual identity for PSICO – Day Hospital in Brazil. The project began with a visit from a Psychotherapist to the hospital, where we learned about the differentials and values of this institution in Brazil.
Through research and study, we developed a unique visual identity for the hospital. Starting with hand gestures, we worked on the structure and abstraction process, carefully selecting typography and colours to create a cohesive brand that accurately reflected the values of the hospital.
The project evolved over time, resulting in a new brand, nameplate, and uniform design that perfectly encapsulated the identity of the hospital. I am proud of the work that we have done for PSICO – Day Hospital and believe that the visual identity that we created will help the hospital to stand out in its industry and connect with patients on a deeper level.
